There are multiple sources that firms utilize to generate deal flow.
These may come from other investors, portfolio companies, and service providers such as bankers or lawyers. Referrals especially come in handy when you are just starting out and do not know what exactly to look for.
Do your research on trends, new technologies, and products. If you see something that is of interest, reach out. It requires a little more work than referrals, but it’s a great way to get your foot in the door. You may even catch a new product or idea before they’re looking for funding.
There are plenty of different events that showcase startups and other investment opportunities. These include pitch nights or demo days at startup accelerators, venture fairs, or conferences. Here, you are able to not only directly meet and engage with individuals and their ideas, but also witness demonstrations.